Content by Jillian Kaplan
Blog Post
Jillian Kaplan on why orgs need equity and upskilling access
May 17, 2023
Blog Post
LinkedIn for Professionals
Nov 16, 2020
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Product Marketing in a Digital World
Nov 16, 2020
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Digital Product Launches
Nov 10, 2020
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Successful Virtual Customer Engagement
Nov 10, 2020
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Successful Digital Trade Shows
Nov 10, 2020
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Effective Media and Social Media for Product Managers
Nov 3, 2020
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Create and Validate Themes Using Data
Sep 9, 2020
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Using Analogy in Product Strategy
Aug 31, 2020
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Mapping Customer Journeys
Aug 31, 2020
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Validating Problems with Reporting and Research
Aug 31, 2020
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Understanding Customer Needs, Journeys, and Problems to Identify Opportunities
Aug 28, 2020
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Craft and Execute a Research Plan
Aug 27, 2020
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Creating Customer-Centered Solutions Based on Primary and Secondary Data
Aug 27, 2020
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Validating and Prioritizing Core Problems and Opportunities
Aug 23, 2020
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Creating Personas Based on Customer Needs and Pain Points
Aug 23, 2020
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Evaluating Products for Market Fit
Aug 21, 2020
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Formulating a Product Strategy and Roadmap
Aug 19, 2020
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Conducting Effective Customer Interviews and Observations
Aug 19, 2020
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Storytelling to Create Collaborative Solutions
Aug 19, 2020
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Using Key Performance Indicators to Guide Investment Decisions
Aug 11, 2020
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Conducting Competitive Analysis to Beat the Competition
Aug 11, 2020
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Adapting Product Vision and Strategy to Changing Marketing Conditions
Aug 6, 2020
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Creating a Strategy with Evidence
Aug 6, 2020
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B2B versus B2C Product Marketing
Aug 6, 2020
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Working with Product Marketing on Social Media Marketing Plans
Aug 5, 2020
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Collaborating on Product Launch Marketing Plans
Aug 5, 2020
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Identifying Different Types of Product Users
Jul 31, 2020
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Data Gathering to Create Customer-Focused Solutions
Jul 27, 2020
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Evolving Strategy as Markets Evolve
Jul 27, 2020
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Aligning Company and Product Mission, Vision, and Strategy
Jul 23, 2020
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Working Together to Effectively Problem Solve
Jul 23, 2020
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Conducting Effective Surveys
Jul 23, 2020
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Five Tips for Actively Listening to Stakeholders and Customers
Jul 23, 2020
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Internal Collaboration for User Insights
Jul 23, 2020
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Five Tips for Time Management
Jul 22, 2020
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An Impactful Product Manager's Career Vision
Jul 16, 2020
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Developing a Product Management Philosophy
Jul 15, 2020
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Innovation as a Key to Customer Success
Jul 15, 2020
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Product Management Opportunities
Jul 14, 2020
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5 Principles of Customer Success and What They Mean for Product Design
Jul 8, 2020
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5 Principles of Finance that Matter to Product Design
Jul 8, 2020
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Product Design and Marketing
Jul 1, 2020