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Jillian Kaplan

Jillian Kaplan

Jillian works at a large enterprise company where she has global responsibility for ensuring CSPs can monetize their investments in 5G through future Enterprise use cases. She is long-time Telecom industry veteran. Previous to her current role, Jillian spent 14 years at Verizon. She joined Network Engineering during the launch of FTTP (FiOS) where she managed over a billion dollars in inventory in the Central Offices. While she worked, she received a Technical MBA and upon completion started a new role in Product Management where she managed a B2B SaaS. She went onto various roles in Marketing Operations and Sales Enablement. She is a strong believer in ‘Technology for Good’ and works to bring it to the forefront of all messaging. She is an author, speaker and believer in paying it forward helping women in the industry find their voice and share their accomplishments. She currently resides in Massachusetts with her husband, daughter and dog. In her free time, she enjoys volunteering, spending time with her family, horseback riding, eating and working out.

Content by Jillian Kaplan
Blog Post
Jillian Kaplan on why orgs need equity and upskilling access
May 17, 2023
Blog Post
LinkedIn for Professionals
Nov 16, 2020
Blog Post
Product Marketing in a Digital World
Nov 16, 2020
Blog Post
Digital Product Launches
Nov 10, 2020
Blog Post
Successful Virtual Customer Engagement
Nov 10, 2020
Blog Post
Successful Digital Trade Shows
Nov 10, 2020
Blog Post
Effective Media and Social Media for Product Managers
Nov 3, 2020
Blog Post
Create and Validate Themes Using Data
Sep 9, 2020
Blog Post
Using Analogy in Product Strategy
Aug 31, 2020
Blog Post
Mapping Customer Journeys
Aug 31, 2020
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Validating Problems with Reporting and Research
Aug 31, 2020
Blog Post
Understanding Customer Needs, Journeys, and Problems to Identify Opportunities
Aug 28, 2020
Blog Post
Craft and Execute a Research Plan
Aug 27, 2020
Blog Post
Creating Customer-Centered Solutions Based on Primary and Secondary Data
Aug 27, 2020
Blog Post
Validating and Prioritizing Core Problems and Opportunities
Aug 23, 2020
Blog Post
Creating Personas Based on Customer Needs and Pain Points
Aug 23, 2020
Blog Post
Evaluating Products for Market Fit
Aug 21, 2020
Blog Post
Formulating a Product Strategy and Roadmap
Aug 19, 2020
Blog Post
Conducting Effective Customer Interviews and Observations
Aug 19, 2020
Blog Post
Storytelling to Create Collaborative Solutions
Aug 19, 2020
Blog Post
Using Key Performance Indicators to Guide Investment Decisions
Aug 11, 2020
Blog Post
Conducting Competitive Analysis to Beat the Competition
Aug 11, 2020
Blog Post
Adapting Product Vision and Strategy to Changing Marketing Conditions
Aug 6, 2020
Blog Post
Creating a Strategy with Evidence
Aug 6, 2020
Blog Post
B2B versus B2C Product Marketing
Aug 6, 2020
Blog Post
Working with Product Marketing on Social Media Marketing Plans
Aug 5, 2020
Blog Post
Collaborating on Product Launch Marketing Plans
Aug 5, 2020
Blog Post
Identifying Different Types of Product Users
Jul 31, 2020
Blog Post
Data Gathering to Create Customer-Focused Solutions
Jul 27, 2020
Blog Post
Evolving Strategy as Markets Evolve
Jul 27, 2020
Blog Post
Aligning Company and Product Mission, Vision, and Strategy
Jul 23, 2020
Blog Post
Working Together to Effectively Problem Solve
Jul 23, 2020
Blog Post
Conducting Effective Surveys
Jul 23, 2020
Blog Post
Five Tips for Actively Listening to Stakeholders and Customers
Jul 23, 2020
Blog Post
Internal Collaboration for User Insights
Jul 23, 2020
Blog Post
Five Tips for Time Management
Jul 22, 2020
Blog Post
An Impactful Product Manager's Career Vision
Jul 16, 2020
Blog Post
Developing a Product Management Philosophy
Jul 15, 2020
Blog Post
Innovation as a Key to Customer Success
Jul 15, 2020
Blog Post
Product Management Opportunities
Jul 14, 2020
Blog Post
5 Principles of Customer Success and What They Mean for Product Design
Jul 8, 2020
Blog Post
5 Principles of Finance that Matter to Product Design
Jul 8, 2020
Blog Post
Product Design and Marketing
Jul 1, 2020