Course
Skills Expanded
Selling Windows 8 Apps
Learn how to publish and sell a Windows Store app.
What you'll learn
This course explores the Windows Store and the art of publishing and selling your app. We’ll learn all about store certification and planning your app against that objective. We’ll explore the different monetization strategies, the tools available for implementing these strategies and measuring their effectiveness. By the end of this course, you’ll know how to successfully build and submit your app for certification, how to make money from your app, and how to assess and improve your app based on marketplace information.
Table of contents
Course overview
2mins
The Windows Store
43mins
- Introduction 1m
- Economic Opportunity 4m
- Store App 1m
- Landing Page 3m
- App Listing Page 4m
- Search Experience 3m
- Install Experience 3m
- Update Experience 1m
- Store Reach 3m
- Developer Sign-up 3m
- Payout and Taxes 3m
- Submission Process 2m
- The App Name 2m
- Selling Details 1m
- Advanced Features 1m
- Age Rating 1m
- Cryptography 1m
- App Packages 4m
- App Description 2m
- Tester Notes 1m
- Takeaways 1m
Certification
49mins
- Introduction 2m
- Overview 2m
- Requirement Groups 1m
- Design Principles 1 2m
- Demo: Touch 3m
- Design Principles 2 1m
- Demo: Search 1m
- Design Principles 3 1m
- Demo: Search 1m
- Design Principles 4 3m
- Tech Compliance 1 3m
- Demo: Connectivity 1m
- Tech Compliance 2 3m
- Tech Compliance 3 2m
- Demo: WACK Tests 3m
- Customer First 1 5m
- Customer First 2 4m
- Store and Deploy 1 3m
- Store and Deploy 2 2m
- Certification Process 4m
- Takeaways 1m
Monetizing Your App
66mins
- Introduction 2m
- Overview 4m
- License API 2m
- Store Data Schema 3m
- Trial Experience 2m
- Trial Choices 2m
- Trial API 2m
- Trial Flow 4m
- Demo: Trial App 6m
- Demo: Trial Test 2m
- Demo: License Setting 3m
- Demo: Handling Changes 5m
- In-app Offers 2m
- In-app Offers API 2m
- Demo: Paid Features 5m
- Demo: Testing Offers 3m
- Demo: License Setting 1m
- Certification Caveat 2m
- Third Party Transactions 2m
- Collecting Money 2m
- In-app Advertising 2m
- Advertising SDK 3m
- Microsoft Pubcenter 3m
- Monetization Strategy 2m
- Takeaways 2m
Monitoring and Improving Your App
41mins