Developing Your Personal Brand
Personal branding is critical to your career management, income security, networking success, freelancing, and other career goals. This course will teach you how to create and communicate an awesome personal brand.
What you'll learn
Personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way. In this course, Developing Your Personal Brand, you’ll learn about tools, tactics, and techniques to help others understand what your brand is, and empower them to communicate your brand to their colleagues. First, you’ll explore foundational personal branding concepts to help guide your personal branding strategy. Next, you’ll discover tools and tactics to create, enhance, and share your personal brand. Finally, you’ll learn how others are using these principles and tactics to effectively communicate their brands, and get ideas you can add to your own personal branding strategy. When you are finished with this course, you’ll have the skills and knowledge needed to create the right personal brand to help with your career goals.
Table of contents
- Introduction 3m
- You Have a Personal Brand 4m
- Personal Branding and Your Career 4m
- The Cost to Develop Your Personal Brand 4m
- The Cost of Neglecting Your Brand 4m
- Of Thought Leaders and Subject Matter Experts 5m
- Understanding Influencers 5m
- Defining Your Niche 4m
- Using the 360 Survey to Understand Your Brand 4m
- Making Your Brand Discoverable 3m
- Example of a 12 Month Personal Branding Strategy 8m
- Summary 1m
- Introduction 0m
- The First Personal Branding Rule 4m
- The Second Personal Branding Rule 4m
- The Third Personal Branding Rule 2m
- Marketing Assets 3m
- Creating a Winning Tagline 3m
- Your 30 Second Pitch 4m
- Personal Branding and Social Networks 4m
- Using On-brand Images Online 4m
- Recommendations and Endorsements 3m
- Blogging for Your Personal Brand 4m
- Writing an eBook for Your Personal Brand 4m
- Considering a Published Book 4m
- Public Speaking to Enhance Your Personal Brand 4m
- Your Portfolio 4m
- Clothing and Your Outward Appearance 4m
- Summary 1m
About the author
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books.... more