Using Salesforce Marketing Cloud Connect
This course will give you an overview of Marketing Cloud Connect’s main features, and increase your understanding of know how to use Marketing Cloud Connect to design and deliver connected, personalized experiences to your customers.
What you'll learn
Using Marketing Cloud Connect enables marketers to create a unified customer relationship by combining the marketing capabilities of Marketing Cloud with the data and campaign management capabilities of Salesforce CRM. In this course, Using Salesforce Marketing Cloud Connect, you will explore Marketing Cloud Connect’s main features. First, you’ll learn how to directly access the powerful Marketing Cloud tools within Sales or Service Clouds. Next, you’ll discover how to use the data management, segmentation, and campaign management tools available in Salesforce to create connected, data-driven customer experiences. Finally, you’ll learn how to track and analyze your campaigns' performance. When you’re finished with this course, you’ll have the skills and knowledge of using Salesforce Marketing Cloud Connect needed to engage your customers with relevant communication at key stages of their customer journey.
Table of contents
About the author
Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and a Salesforce Marketing Champion. Zuzanna is the author of sfmarketing.cloud, a technical blog dedicated to Salesforce Marketing Cloud development and ampscript.io, an online AMPscript code editor. Zuzana regularly participates as an expert in technical webinars, speaks at community-driven events and leads a local Salesforce community group. Zuzanna actively supports various women in technology initiatives ... more