Using Google Analytics 4
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
What you'll learn
Monitor, investigate, and understand your user's data with this complete resource on Google Analytics 4. In this course, Using Google Analytics 4, you’ll learn how to add GA4 to your site, access, understand, and make decisions based on the data at your disposal. First, you’ll learn how to integrate GA4 and Google Tag Manager into your site. Next, you’ll discover how to read Reports, Explorations, Channels and Configure custom Events and Conversions. Finally, you’ll explore the steps to integrate your GA4 Property with other Google services and share or add others to it. When you’re finished with this course, you’ll have the skills and knowledge to effectively use Google Analytics 4 and to understand your website’s traffic, users and make specific decisions that support your professional objectives.
Table of contents
About the author
Audacious Leap, the digital marketing agency I founded has created and run hundreds of projects in dozens of industries ranging from notebook manufacturers in Australia, to bikes in Dublin Ireland, iOS apps and lawyers in Canada, real estate & stationery in the US, tennis supplements in France and business consulting in the Netherlands, I decided to share my experience from both successful and not-so-successful campaigns in the form of a series of marketing courses. All my courses are based on e... more