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Service Design User Journey Mapping

This course will teach you how to map a user journey from identifying personas and understanding their emotions to understanding their intentions and expectations.

Jillian Kaplan - Pluralsight course - Service Design User Journey Mapping
by Jillian Kaplan

What you'll learn

Understanding journey mapping is fairly straightforward. In this course, Service Design User Journey Mapping, you’ll learn about your users and understand what they need and expect First, you’ll explore personas and alternate personas. Next, you’ll discover their emotions during the journey. Finally, you’ll discover users intentions and expectations. When you’re finished with this course, you’ll have the skills and knowledge of users and their intentions and expectations needed to map a user journey.

Table of contents

About the author

Jillian Kaplan - Pluralsight course - Service Design User Journey Mapping
Jillian Kaplan

Jillian is a 20+ year technology industry veteran. She currently works at a Fortune 50 Enterprise, prior to that she spent 14 years at Verizon. She has worked in engineering, product management, project management, marketing operations and product marketing. Having worked in so many different roles, she had a unique end to end perspective from initial product development to bringing products to market. She is a strong believer in ‘Technology for Good’ and works to bring it to the forefront of all messaging She is an author, speaker and believer in paying it forward helping people in the industry find their voice and share their accomplishments. She currently resides in Massachusetts with her husband, daughter and dog. In her free time, she enjoys volunteering, spending time with her family, horseback riding, eating and working out.

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