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Journey Builder and Automation Studio in Salesforce Marketing Cloud

Journey Builder and Automation Studio allow you to automate your digital communications strategy. This course will teach you how to build 1-to-1 customer journeys at scale, and provide a more timely, personalized customer experience.

Baneen Qazi - Pluralsight course - Journey Builder and Automation Studio in Salesforce Marketing Cloud
by Baneen Qazi

What you'll learn

Every marketer experiences tedious, manual processes at some point in their career. Manually importing data and scheduling emails can result in a lot of lost time and money, which would be better spent elsewhere. In this course, Journey Builder and Automation Studio in Salesforce Marketing Cloud, you’ll learn how to build and automate cross-channel experiences that will help you get closer to your customers. First, you’ll explore the different types of activities available in Automation Studio and how to build and maintain automations. Next, you’ll discover the entire journey creation process. You’ll learn how to define your data entry source, build decision-based paths, configure goals, and test your journey. Finally, you’ll learn about typical use cases of journey builder for enterprise companies that you can apply to your organization. When you’re finished with this course, you’ll have the skills and knowledge of Journey Builder and Automation Studio needed to build, test and execute 1-to-1 journeys at scale, and provide a more timely, personalized customer experience.

Table of contents

About the author

Baneen Qazi - Pluralsight course - Journey Builder and Automation Studio in Salesforce Marketing Cloud
Baneen Qazi

Baneen is a marketing automation consultant with years of Salesforce experience. She is passionate about helping businesses deliver the right message at the right time by the right channel.

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