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Product Design: User Research and Analysis

by Amber Israelsen

Discover the essentials of user research. This course will teach you how to gather insights, analyze trends, and apply research techniques like surveys, interviews, and A/B testing to design impactful, user-centered products.

What you'll learn

Designing user-centered products can be challenging without a clear understanding of user needs and behaviors. In this course, Product Design: User Research and Analysis, you’ll learn to gather, analyze, and apply user insights to create impactful designs.

First, you’ll explore the fundamentals of user research, including the importance of qualitative and quantitative data. Next, you’ll discover how to analyze patterns and trends to inform product decisions. Finally, you’ll learn how to use practical techniques like personas, surveys, interviews, and A/B testing to refine your designs.

When you’re finished with this course, you’ll have the skills and knowledge of user research needed to design products that truly meet user needs.

About the author

Amber has been a software developer and technical trainer for over two decades, sharing her expertise in AI, machine learning, AWS, and Power Apps with students around the world. She has a knack for making complex tech topics easy to grasp, whether you’re a developer, designer, or business professional. Amber holds certifications in machine learning, AWS, and various Microsoft technologies, including her experience as a former Microsoft Certified Trainer. With a strong background in visual com... more

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