Creating Photo Manipulations for Advertising with Photoshop
In this Photoshop tutorial, we will learn how to go about creating a custom photo manipulation in Photoshop for an advertising campaign. Software required: Photoshop CS6.
What you'll learn
In this Photoshop tutorial, we will learn how to go about creating a custom photo manipulation in Photoshop for an advertising campaign. After talking about our concept and gathering some images to use, we will dive right in and begin preparing a base image for our ad. Here we'll learn about masking techniques as well as some of the powerful healing tools that Photshop has. From here we will begin the process of recreating the legs of our model in water form. Over several lessons we will learn the process of creating very specific displacement maps for our image. We will finish our image off by adding water and wetness to other areas of our base image including the model's shoes and pavement. Upon completion of this tutorial, you will have learned several advanced techniques for compositing together a photo manipulation with advertising in mind. Software required: Photoshop CS6.
Table of contents
- Establishing a Creative Vision and Gathering Images 6m
- Masking Out Our Runner's Legs 12m
- Replacing the Background Behind the Legs 14m
- Building a Base Displacement File 15m
- Applying the Displacement Map to Our Image 9m
- Building a Second Displacement Map and Applying It to Our Image 15m
- Building a Third Displacement Map and Applying It to Our Image 13m
- Reinforcing Specular Highlights and Shadows 12m
- Building a Fourth Displacement Map and Applying It to Our Image 15m
- Creating Big Splashes to Our Watery Legs 11m
- Creating Fine Mist to Our Watery Legs 12m
- Blending Water Splashes into Our Silhouette 9m
- Creating Wetness on the Runner's Shoes 12m
- Creating Wet Footprints on the Pavement 9m
- Creating Splash Puddles on the Ground 8m
- Final Touchups 8m
- Adding a Logo and Type to Our Design 6m
About the author
Eddie began teaching creative professionals over ten years ago for Digital Tutors. In 2014 Digital Tutors was acquired by Pluralsight and he continued his focus on creating high quality training for artists in both the film and games industries. With a background in graphic design and illustration Eddie has always been focused on visual appeal. This can be seen through his courses in which he shares secrets for achieving production level quality for concept art, illustrations, textures, mater... more