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Course
- Core Tech
Marketing and Selling Your Own Products and Services
Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.
What you'll learn
Marketing and sales are foundational to the success of your business, either the one you work in or the one you run. This course walks you through concepts, ideas, models, and tools to better understand marketing and sales. We talk about specific, actionable tactics that you can implement to help you sell more, or to support your company in its marketing and sales efforts. This course will also help you understand business in general, and how some of the pieces of business fit together.
Table of contents
- Introduction | 3m 33s
- Organizational Functions | 3m 48s
- Goals of Marketing | 3m 36s
- The SWOT Analysis | 3m 11s
- The 4 P's of Marketing | 4m 16s
- Porter's Five Forces | 8m 50s
- Inbound Marketing / Outbound Marketing | 2m 23s
- The Idea of Pre-marketing | 3m 21s
- What Marketing Concepts Do You Like? | 36s
- Wrap-up | 40s
- Introduction | 1m 34s
- Sales Within the Organization | 37s
- What Is the Goal of Sales? | 46s
- Understanding Money 101 | 2m 50s
- The Sales Pipeline | 2m 9s
- The Sales Cycle | 1m 12s
- Selling Online | 1m 36s
- Selling Features vs. Selling Benefits | 1m 41s
- Is Your Offering a Vitamin or a Pill? | 1m 39s
- Listen for Needs and Concerns | 1m 57s
- Follow-up | 1m 27s
- Managing Distractions | 1m 29s
- Ask for the Sale | 1m 6s
- Ask for Referrals | 40s
- Selling to the Right Person | 1m 50s
- Sales UI: Make It Easy to Buy | 1m 47s
- Consultative Sales | 1m 1s
- When Prospects Don't Understand Your Value | 1m 56s
- Two Sales Book Recommendations | 55s
- What Did I Miss? | 19s
- Wrap-up | 1m 10s
About the author
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
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