Google Analytics 4 Fundamentals
This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.
What you'll learn
Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all
new user interface, including which data reports are still there
and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.
Table of contents
- Setting up GA4 - Dismissing Hysteria 5m
- Choosing the "Right" Version of Google Analytics 3m
- Signing up for a Google Analytics Account 6m
- Connecting GA4 to Your Existing Google Analytics Account 5m
- Manually Inserting the GA4 Code 6m
- Installing GA4 with Google Tag Manager 7m
- Best Practice Explanation: Why Analytics Needs to Be in the Header 3m
- Installing GA4 by Using a Plug-in 8m
- GA4 - Why Is There a New Analytics Interface? 5m
- GA4 Basic Vocabulary: Words and Terms to Know 10m
- Exploring the New GA4 User Interface – Home Page 5m
- Exploring the New GA4 User Interface – Reports Snapshot 5m
- Exploring the New GA4 User Interface – Life Cycle Reports 5m
- GA4 User Interface – Life Cycle Reports and Engagement 7m
- GA4 - Monetization and User Retention 3m
- GA4 User Reports - Demographics and Tech 5m
- GA4 Explore - Where You Can Build Your Own Reports 5m
- GA4 User Interface - Advertising and Configure 5m
- Basic Configurations When Starting out in GA4 5m
- Configuring Ecommerce Conversion Events and Building a Funnel 9m
About the author
David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California. David specializes in content strategy, user interface design (UX & UI), and digital media production. His clients include: The Herman Ostrow School of Dentistry, U.S. State Department, Lynda.com, KelbyOne Media, CreativeLive, Wiley Publishing, B3Communications, AssetShield, and Roundabout Entertainment. His expertise in media and technology have earned him invitat... more