Google Analytics Fundamentals
Quickly master Google Analytics with this hands-on, scenario-driven course, and start measuring the performance of your websites today.
What you'll learn
Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.
Table of contents
- Introduction 2m
- Web Analytics Introduced 1m
- Why Google Analytics 1m
- How Google Analytics Works 3m
- The Sample Website 1m
- Enabling Analytics 7m
- Enabling Analytics Recap 1m
- What the Default GATC Provides 1m
- Data Availability Timeline 1m
- Stroll Thru Analytics UI 11m
- Key Reports 4m
- Flavors of Google Analytics 1m
- Summary 1m
- Introduction 2m
- Introducing Goals 2m
- Goals, Conversions and Funnels 2m
- Creating a Funnel 6m
- Discovering New Funnels 2m
- Funnel Backfill 0m
- Pageviews Introduced 2m
- Tracking Concrete Pageviews 1m
- Tracking Document Views 2m
- Tracking Single Page Interactions 1m
- Tracking Form Progress 2m
- Event Tracking Introduced 3m
- Tracking User Interaction 1m
- Tracking File Downloads 1m
- Tracking Mailto Clicks 1m
- Tracking Outbound Links 1m
- Tracking Across Domains 2m
- Tracking Across Subdomains 1m
- Summary 1m
- Introduction 0m
- E-commerce Tracking 4m
- Tracking E-commerce Transactions 6m
- Introducing Social Analytics 2m
- Tracking Facebook Likes 2m
- Intro to Campaign Tracking 2m
- Tracking Banner Ads 3m
- Tracking E-mail Campaigns 1m
- Tracking Embedded Links 1m
- Tracking Social Media Campaigns 2m
- Introducing Custom Variables 1m
- Using Custom Variables 1m
- Summary 0m
- Introduction 0m
- Programming Google Analytics 2m
- Registering with the Google API Console 1m
- Getting API Access 3m
- Authenticating and Requesting Access 6m
- Intro to the Management API 1m
- Management API in Action 4m
- Intro to the Core Reporting API 1m
- Core Reporting API in Action 5m
- Intro to Mobile App Tracking 1m
- Summary 1m
About the author
Zoiner Tejada is the president and chief problem solver at TejadaNET, providing strategic guidance to enterprises and startups leveraging cutting edge cloud technologies from Microsoft. He is passionate about leveraging cloud technologies and WindowsAzure services to build web based solutions that run at scale. He is a Windows Azure MVP, an advisor to Microsoft, and enjoys engaging the greater community by speaking at conferences and user group meetings, teaching at UCSD, as well as via his rece... more