Fundamentals of Data Storytelling
The course will teach you how to organize your data and present it in a compelling narrative format to engage your stakeholders, such that they are able to understand the insights within the data and take action based on your recommendations.
What you'll learn
In this course, Fundamentals of Data Storytelling, you’ll learn how to transform the data that you manage into a compelling story, which engages your stakeholder audience so well that it prompts them to take immediate action, based on your narrative. First, you'll learn why presenting and communicating data insights without storytelling is an incomplete effort, and why storytelling changes the way people perceive data presented to them. Next, you'll discover how to get your audience interested in the data you would present, so that you are able to personalize the narrative based on your target audience. Following that, you'll understand the different storytelling approaches you can employ to your advantage to make your data engaging. Finally, you will learn how to structure your data presentation for a lasting impact, even after your speaking opportunity is complete. When you're finished with this course, you'll have the fundamental knowledge of storytelling in data.
Table of contents
- Preparing Data for Storytelling: Overview 0m
- 6 Steps to Create the Story Structure 0m
- Step 1: Identify the Business Objective 1m
- Step 2: Show Me That You Know Me 1m
- Step 3: Identify the Common Enemy 1m
- Step 4: Showcase Major Challenges 1m
- Step 5: Talk About Opportunities 1m
- Step 6: Portray Opportunities as Benefits 1m
- How to Prepare the Data 3m
- Preparing Data for Storytelling: Summary 0m
About the author
Renga is a product manager and a digital experience leader with 15 years in tech. He has deep expertise in strategy, research, design, and engineering across multiple digital products for clients across the globe. He is very passionate on teaching about product and design in the simplest terms possible to anyone breaking into these disciplines.