Exploring Customer Support
by Tom Rowland
This course will teach you about the role and importance of the Customer Support function, Net Promoter Score as a measure of customer loyalty, and the Experience Brief as a means of documenting and aligning on a shared vision for Customer Support.
What you'll learn
In this course, Exploring Customer Support, you’ll learn to appreciate and interact with the Customer Support function from a product management perspective. First, you’ll explore what the purpose, roles and process are related to Customer Support. Next, you’ll discover what a Net Promoter Score (NPS) is and what it means for your product. Finally, you’ll learn how to leverage an Experience Brief to document a vision of Customer Support. When you’re finished with this course, you’ll have the skills and knowledge of the Customer Support function and NPS needed to communicate and align on a Customer Support experience for your product.
About the author
Tom has over 15 years of experience as a product strategist, product manager and product team leader. Starting his career as a technologist, over time he became focused on understanding customer needs and the challenges in driving successful products to market to meet those needs. His formative experience as a product manager at Lucent Technologies and Avaya was during a period of significant technology and business model disruption in the enterprise communications market. He later moved to the ... morechallenges of a completely different business - corporate legal services. Over his career, Tom has managed a wide range of products, from hardware to on-premise software to SaaS to transactional and managed services. He has also managed products at all stages of the life cycle, from concept to end of life. While launching new products often gets the headlines, he has found taking lagging in-market products and restoring them to growth as satisfying as any other product management challenge.