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Effective Facebook Advertising

by Jesse Stay

Developers hold all the power in Facebook advertising. Learn the tricks only marketers think they know with this course on Advertising your apps through Facebook.

What you'll learn

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the way, as a developer, to specifically use Facebook advertising to grow the audiences of his apps and exceed beyond the competition. If you're trying to get "an edge" in growing your users, this course is for you!

Table of contents

Introduction
5mins

About the author

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entre... more

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