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Course
- Core Tech
Developing Your Personal Brand
Personal branding is critical to your career management, income security, networking success, freelancing, and other career goals. This course will teach you how to create and communicate an awesome personal brand.
What you'll learn
Personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way. In this course, Developing Your Personal Brand, you’ll learn about tools, tactics, and techniques to help others understand what your brand is, and empower them to communicate your brand to their colleagues. First, you’ll explore foundational personal branding concepts to help guide your personal branding strategy. Next, you’ll discover tools and tactics to create, enhance, and share your personal brand. Finally, you’ll learn how others are using these principles and tactics to effectively communicate their brands, and get ideas you can add to your own personal branding strategy. When you are finished with this course, you’ll have the skills and knowledge needed to create the right personal brand to help with your career goals.
Table of contents
- Introduction | 2m 50s
- You Have a Personal Brand | 3m 30s
- Personal Branding and Your Career | 4m 7s
- The Cost to Develop Your Personal Brand | 4m
- The Cost of Neglecting Your Brand | 4m 7s
- Of Thought Leaders and Subject Matter Experts | 5m 9s
- Understanding Influencers | 4m 36s
- Defining Your Niche | 4m 27s
- Using the 360 Survey to Understand Your Brand | 4m 28s
- Making Your Brand Discoverable | 3m 15s
- Example of a 12 Month Personal Branding Strategy | 7m 43s
- Summary | 58s
About the author
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
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