Communications for Better Technology Deployments
Good software is not just code, it's also good communication. This course covers everything from doing a proper product launch, ongoing communication, offering great support, and fine-tuning your company message.
What you'll learn
At the core of all successful products, there is a solid communications plan. This course, Communications for Better Technology Deployments, aims to offer a complete understanding of how to create a comprehensive communication plan that works for you. First, you will learn the fundamentals of good communication and why it's so important, and then you will go through all the steps required for a successful product launch. You'll learn how to keep your management consistent and you'll finish by going over techniques for impeccable customer support. The course tackles basic principles such as why you should communicate in the first place, moving onto how to discuss channels and the message itself. All of these principles come with a strong emphasis on practical examples and tools so that you can implement what you learned. By the end of this course, you'll not only be able to create a detailed, high-quality action plan for your communications, but you'll also be better equipped to execute it gracefully.
Table of contents
- Module Overview and Resource Assessment 3m
- Identifying Business Partners and Joint Ventures 8m
- Customer Promotional Communication 1m
- Focus: Why Should Anyone Care About Your Product? 6m
- Content: What Do You Create During Prelaunch? 5m
- Method: What Are the Mediums of Communication? 7m
- Building Momentum 5m
- Usability and Communication During the Onboarding Process 4m
- Make Them Do It 3m
- The Sandbox Model 3m
- Explainer Videos 5m
- Support 2m
- Module Summary 2m
- Module Overview 2m
- Getting Clients and Market Understanding 7m
- Competitive Research 5m
- Client Avatar 5m
- Getting Attention 8m
- Your List 9m
- Ad Campaigns 6m
- Partnerships 7m
- From Prospect to Client 3m
- Advanced Copywriting Pt. 1 7m
- Advanced Copywriting Pt. 2 6m
- Video Creation 8m
- Google Analytics 7m
- Module Summary 4m