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Business Basics

Leaders and product developers are asked to create value for their customers but often lack the background and tools to understand the markets they serve. This course explains markets and strategy by analyzing consumer and organizational behaviors.

Joel Lamendola - Pluralsight course - Business Basics
by Joel Lamendola

What you'll learn

Technology leaders and product developers are expected to create products for their organization that align seamlessly to business goals and product strategy, but many individuals find themselves in over their head with little or no education in product strategy or the market dynamics and business structure and processes that influence that strategy. In this course, Business Basics, you’ll gain an understanding of markets as defined by consumer and business behaviors and recognize the broad influence of business purpose and corporate structure and governance on product strategy. First, you’ll explore the meaning of markets and learn a couple essential basic theories of business and consumer behaviors. Next, you’ll discover how a business’s purpose is explicitly defined and shapes the behaviors of its employees. Finally, you’ll learn how to identify the impacts of corporate structure and governance on your product strategy. When you’re finished with this course, you’ll understand the key foundational elements of a business that are required to identify relevant markets and ultimately create effective product strategies.

Table of contents

About the author

Joel Lamendola - Pluralsight course - Business Basics
Joel Lamendola

Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for organizations that range from small startups to Fortune 500 and Dow components. Reach out to Joel at Joel@JLamendola.net to find out more.

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