Building a Logo in Illustrator: The Grind Coffee Shop
by Eddie Russell
In this series of lessons, we'll work to build a finished vector logo based on an initial sketch. Software required: Illustrator CS4.
What you'll learn
In this series of lessons, we'll work to build a finished vector logo based on an initial sketch. We'll start by quickly exploring both the initial sketched idea and the final vector outcome of our logo. From there, we'll proceed to build a gear out of some simple shapes that we can duplicate throughout our logo. Next, we'll begin positioning the key elements of our logo and use the live trace feature within Illustrator to convert raster artwork to vector for use in the logo. We'll move on and add both secondary type and color to the logo then finish up by fine tuning all the elements within the design. Software required: Illustrator CS4.
About the author
Eddie began teaching creative professionals over ten years ago for Digital Tutors. In 2014 Digital Tutors was acquired by Pluralsight and he continued his focus on creating high quality training for artists in both the film and games industries. With a background in graphic design and illustration Eddie has always been focused on visual appeal. This can be seen through his courses in which he shares secrets for achieving production level quality for concept art, illustrations, textures, mater... moreials as well as lighting. Eddie takes pride in helping creative professionals overcome the barriers of technology and software so that they can effortlessly harness their creativity in their own projects.
While teaching with Pluralsight, Eddie has had the opportunity to contribute to many exciting projects. He's also contributed creative training articles to both Photoshop Creative and ImagineFX. Eddie's favorite project as a tutor has been taking part in the Transforming Robot Production Pipeline series. So if you're ready to learn environment art, texturing, or rendering from the ground up, or your graphic designs lack that special "it" factor, let Eddie unlock your potential as an artist.