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Taking Control of User Analytics with Snowplow

Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran

Big Data LDN - Pluralsight course - Taking Control of User Analytics with Snowplow
by Big Data LDN
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What you'll learn

This talk describes how Auto Trader migrated to Snowplow on Google Cloud for their user-analytics platform. Snowplow is an event streaming pipeline that provides many features such as a unified log of your users, event enrichment, and a schema registry to enforce data integrity. Paul Doran will walk through why Auto Trader chose to migrate, the overall Snowplow platform, the architectural benefits and how using Google BigQuery and DataFlow has been a huge success for Auto Trader.

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Big Data LDN - Pluralsight course - Taking Control of User Analytics with Snowplow
Big Data LDN

Big Data LDN is the UK’s largest data and analytics conference and exhibition.

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