Data: The Musical, with LW Theatres
Big Data LDN 2019 | Data: The Musical, with LW Theatres | Dr. Tom Wilson
What you'll learn
It’s the glittering West End. London theatre is in a golden age. What goes on behind the scenes? Pricing, performance schedules, how many tickets released, and to whom. How is data being used to create audiences for the future? It’s quite the production, and one that LW Theatres is well versed in. Tom Wilson, Data Scientist for the LW Theatre Group, will raise the curtain on the following case study topics: accessing customer insights by integrating ticket system data into a purpose-built data warehouse, consolidated legacy data (including info on a decade of ticket sales) into an accessible hub, and how to reduce overhead with marketing automation, building more targeted marketing with a wider array of modeled data segmentation. Tom will share the LW Theatres journey from inception to implementation, along with some interesting plans for the future!
Table of contents
About the author
Big Data LDN (London) is a free to attend conference and exhibition, hosting leading data and analytics experts who are ready to equip you with the tools you need to deliver your most effective data-driven strategy. Discuss your business requirements with 130 leading technology vendors and consultants, hear from 150 expert speakers in 9 technical and business-led conference theaters, and network with thousands of fellow data experts.