AI-driven Competitive Analysis
This course will teach you how to conduct competitive analysis using AI tools and help you prepare a report that shows you how they compare to your product.
What you'll learn
As product managers or designers, competitive analysis is a huge advantage to understanding how your product or business stacks against the competition, but analyzing the competition can be overwhelming. In this course, AI-driven Competitive Analysis, you'll ace the challenge of conducting competitive analysis. First, you'll learn to understand what a competitive analysis report could look like. Next, you'll gather pieces in a report that can be prepared using AI. Then. you'll discover how to improve and refine the report by building the next steps in the research workflow. Finally, you'll see how to present this report to your leaders. When you're finished with this course, you'll have the skills and knowledge to create competitive analyses using generative AI.
Table of contents
About the author
Renga is a product manager and a digital experience leader with 15 years in tech. He has deep expertise in strategy, research, design, and engineering across multiple digital products for clients across the globe. He is very passionate on teaching about product and design in the simplest terms possible to anyone breaking into these disciplines.