Effective Facebook Advertising
Developers hold all the power in Facebook advertising. Learn the tricks only marketers think they know with this course on Advertising your apps through Facebook.
What you'll learn
Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the way, as a developer, to specifically use Facebook advertising to grow the audiences of his apps and exceed beyond the competition. If you're trying to get "an edge" in growing your users, this course is for you!
Table of contents
- WIIFM - What's in it For Me??? 2m
- Promoted Page Ads 1m
- Promoted Posts 2m
- Promoted URLs 1m
- Sponsored Stories 1m
- Promoted App Installs 0m
- Facebook Ads - From the User's Perspective 2m
- Basics of a Facebook Ad 2m
- Setting Up Mobile App Install Ads 2m
- Managing Your Facebook Ads 4m
- Power Editor Advantages 3m
- Understanding 'Campaigns' 4m
- WIIFM - What's in it For Me??? 2m
- Power Editor Overview 4m
- Installing Power Editor 1m
- Power Editor Interface 6m
- Managing Ads Through Power Editor 0m
- Creating Campaigns in Power Editor 1m
- Creating an Ad in Power Editor 2m
- Copy/Paste 1m
- New Targeting Types 6m
- Building Custom Audiences in Power Editor 2m
About the author
Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entre... more